Hiring a professional photographer for a company event sounds unnecessary, but it’s actually a fun and smart strategy to build loyalty and boost productivity.
Today’s business world has a high focus on company culture. When companies do not take care of their employees, the internet spreads the word like butter, and employees make a point to radiate their disdain for their bosses towards customers and associates alike. Hence the importance of making employees’ work lives as fun as possible–doing so builds loyalty to the company, makes for happier employees, and raises business revenue.
I see this first hand whenever I work with The Event Team. Recently, I teamed up with them for a company team-building event at the Hyatt Regency Mission Bay in San Diego. It was my job to capture a company’s “You Build It Boats” challenge taking place in the uncharted waters of the hotel’s pool. The Event Team provided every single thing, from the captain’s hats to the sails needed for voyages across the pool. It would be an understatement to acknowledge that the Event Team exceeded expectations.
After providing pictures for and collaborating with The Event Team, here are three takeaways to why it’s important to hire a photographer for company events:
1. Increase in profits.
When an employee feels more like a family member instead of a staff member, they will pledge stronger loyalty to the company. That ultimately brings in more revenue for the company, according to GlassDoor.com, which sites that “72% of employees with socially encouraging employers are significantly more likely to help boost sales…” By capturing moments of executives and their employees together engaging and enjoying each other’s company, an allegiance is made to the people involved when looking back at those images.
2. Increase in productivity.
If an employee feels good about the company he or she works for, chances are they will be more productive in the workplace. Entrepreneur.com referenced Rob Markey of Harvard Business Review quoted Markey’s blog:
“Loyal, passionate employees bring a company as much benefit as loyal, passionate customers. They stay longer, work harder, work more creatively, and find ways to go the extra mile. They bring you more great employees. And that spreads even more happiness–happiness for employees, for customers, and for shareholders.”
When hiring a photographer to document the best parts of a company event, employees feel like they really matter, so much so that the place they work for wanted pictures of its employees to hold on to for a long time to come. A business that makes you feel like you matter will inspire your best efforts/productivity in and for the workplace.
3. Better company culture.
Company culture is the new buzz word these days, good or bad. By establishing a good company culture, many statistics show that job turnover goes from around 50% within bad company cultures to an estimated 14% in good ones. Creating a positive company culture starts with treating employees like guests from time to time, something The Event Team understands perfectly. Getting a photographer to freeze the moments employees feel like they are part of a great company establishes lasting memories of those feelings.